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I'M
nawaf alablan.
Creative Director & Graffiti artist

01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN TECHNICAL DESIGN
GRAFFITI
100%
DIGITAL ART
95%
PROCREATE
95%
PHOTOSHOP
85%
ILLUSTRATOR
90%
GRAPHIC DESIGN
85%
MOTION GRAPHICS
85%
AI tools
90%
IP Development
90%
Storyboarding
85%
Art Direction
90%
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Nawaf Alablan, also known as NEZR, is a Riyadh-based Creative Director and visual artist whose practice began with street art in 2011. He leads creative direction across PASSION Experience Company and its creative studio, THINKBIG Studios, shaping exhibitions, themed environments and visitor experiences.
His work brings together creative leadership, visual storytelling and hands-on artistic practice. Working with multidisciplinary teams, he develops concepts, visual identities, characters and worlds for physical experiences, original films and series.
His artistic journey includes projects for major Saudi events and destinations, including MDLBEAST, Boulevard World, Formula 1 and Formula E. He won first place in the graffiti competition held for Saudi Arabia’s 90th National Day.


03 Experience
May 2024 to Present
PASSION & THINKBIG STUDIOS
Creative Director
• Lead creative direction across PASSION Experience Company and THINKBIG Studios
• Design exhibitions and experiential spaces from concept to final build
• Shape the complete visitor journey and unify each venue under one creative theme
• Founded THINKBIG Studios in 2024 and built its team, workflow and standards
• Lead concept development, client pitches and multidisciplinary teams
Nov 2021 to Apr 2024
TN GRAFF
Feb 2021 to Oct 2021
Associate Creative Director | Nov 2022 to Apr 2024
Creative Lead | Nov 2021 to Oct 2022
• Led creative direction for a graffiti and mural studio delivering public art across Saudi Arabia
• Set the creative vision and visual language for every project
• Developed concepts and mural designs from client briefs through to approval
• Directed artist teams on site to deliver each design with consistent quality
PASSION Experience Company
Senior Creative
• Developed storyboards, characters and visual concepts for event and campaign projects
• Collaborated with the creative team and refined artwork based on project and client feedback
Aug 2020 to Oct 2020
Abunayyan Holding
Feb 2017 to Nov 2020
Graphic Designer
• Designed campaign assets including posters, billboards, packaging and digital materials
• Developed logos and brand aligned visuals based on client direction
Kanilion
Creative
Promoted from Junior Creative (Feb 2017 to Jan 2018)
• Created stories, illustrations and visual concepts that shaped brand identities for client companies
• Designed original artwork and identity visuals from scratch
• Turned client briefs into concepts and finished work, including graffiti and murals
2015 - 2020
KSU ART EDUCATION
Bachelor’s Degree in Art Education King Saud University |
2020 GPA: 3.75 out of 5.00
Supervisor of the Art Club at King Saud University 2018-2020

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CONTACT
Dreaming big, creating boldly, and leaving a mark on the world.
+966540427747




